Elements, as a series, has the visual directive to break down action to its most simple substance. Over four installments professional BMX flatland athlete Terry Adams puts his mastery on display immersed in one of the four classic elements; earth, water, fire, and air. Each element brings with it, its own challenges and unique beauty.
On the first day of 2021 I wanted to give you guys some insight of what my daily routine was for 2020. My goal was to give it my all. On and off the bike I worked my ass off. I’m extremely happy with my results and how much I’ve progressed as a person and a rider.
The drive-by celebration has become a staple for celebrating big moments in 2020, and the holidays will be no exception. This past weekend, X-Games gold medalist Terry Adams took on the spirit of the season with a two-mile ride through JINGLE BEAT, Nashville’s outdoor drive-thru light, sound and sensory experience. While guests enjoyed enchanting lights from the comfort of their car, Terry put on his own display of showstopping tricks, captured through the lens of Nashville-based celebrity photographer, Robby Klein.
“It was a fun opportunity to have the racetrack to myself,” said Terry. “Riding around with all the lights made it feel like a real-life video game.”
Terry is no stranger to taking the sport of Flatland BMX to places it’s never been before. To celebrate this year’s Harvest Moon, the 2020 NORA Cup Rider of the Year brought Flatland to the edge of a cliff in Northwest Arkansas for a special photo project.
“This year has given me a unique opportunity to innovate and improve through photo projects with Red Bull, digital Flatland contests and finding ways to stay close with the bike community on social media.”
Terry continues to redefine the perceived limits of what Flatland BMX is and where it can go. By showcasing his trademark tricks at JINGLE BEAT, he continues push the sport into 2021 with the style
Terry Adams came from nothing and became a legend. His exceptional career started in Louisiana and brought him two NORA Cup Number One rider awards, multiple XGames medals and many more awards. For me he is the definition of a self-made pro rider.
Name: Terry Adams Hometown: Hammond, Louisiana Sponsors: Red Bull, Tiger Balm, Profile Racing, Raising Canes, DECO, and Grind Legacy
Crazy times these days. How has your quarantine time gone so far? Terry Adams: It’s been extremely motivating actually, I’ve spent this extra time at home to spend more quality time with my family, improve my skill level on the BMX, Get in shape, and work more on becoming calm and relaxed in different situations. I’m very grateful.
Join Flatland BMX riders Terry Adams and Matthias Dandois LIVE on @RedBullBike this Friday, April 24 at 1pm ET / 12pm CT where both riders will be streaming from their homes. Terry will be streaming from his garage in his hometown of Hammond, Louisiana and will be joined by Matthias who will be going live from his apartment in Manhattan.
They will be sharing the screen while social distancing. One does tricks while the other narrates the tricks and interacts with fans. They switch it up, go back and forth, have some fun banter - trying to one-up each other.
Terry Adams: "Flatland is my heart and soul," he says. "I will do everything I can to help it grow." Growing up in Hammond, Louisiana, a small town about an hour outside of New Orleans, Terry discovered Flatland BMX when he was 12. Terry began competing in flatland contests at 16, and since then has amassed an impressive number of awards and accolades, including an X Games gold medal and two NORA Cup wins. These days, in between competing and continuing to pioneer his discipline, Terry is now widely regarded as the ambassador for flatland, taking part in demos all over the world.
Matthias Dandois: Matthias was crowned the world's best BMX flatlander at the age of just 19, but the