Today etnies is announcing the new goal of planting a total of three million trees! In 2011 etnies launched Buy a Shoe, Plant a Tree (BASPAT), and millions of people in the etnies community around the world supported it. One decision may not seem like much, but the power of millions of people in the etnies BASPAT community choosing to do one good thing added up. The etnies BASPAT program started small in Costa Rica with etnies taking a step in the right direction, then it expanded into Brazil and Africa with these incredible results to-date of 2,073,405 trees planted and nearly 200 million lbs. of carbon sequestered over 20 years.
For the rest of the year, etnies will continue to plant a tree for every Jameson 2 ECO sold and the
A collaboration coming straight from the streets - etnies and Colt 45 have linked to create a slightly sweet, super smooth capsule collection that is available globally today. Crafted from premium materials with comfort in mind, the etnies and Colt 45 capsule collection includes shoes, apparel, accessories, and a soft cooler for keeping those tall cans frosty.
It’s not a Colt 45 collection without the Colt 45, and how could you go wrong with an etnies x Colt 45 cooler full of tall cans? It’s all about the details and behind the clear outsole of the etnies Marana Slip x Colt 45 is a 40oz bottle and a tall can shows through the Calli Vulc x Colt 45’s clear sole.
etnies team rider Nathan Williams linked the brand with Kink BMX for a one-of-a-kind capsule collection of footwear and apparel that is available globally today. Nathan and fellow etnies and Kink BMX team rider Hobie Doan took the new gear out for a session in San Diego. The etnies KINK BMX Collection includes Nathan’s favorite Jameson Vulc, the new Wallride one-of-a-kind chino pant built specifically for BMX, as well as a hoodie, tees, hats and socks. On the hardgoods side, KINK BMX will be releasing the Williams signature frame with other accessories as part of this collaboration.
Help! Nathan feels that everybody could use a little help. From the socks to tees, hoodies and hats – Nathan took inspiration from his Help Mfg brand for the graphics of the etnies KINK BMX Collection.
Watch etnies riders Nathan Williams and Hobie Doan ride through downtown San Diego in the new Jameson Vulc X Kink BMX shoes, and the etnies X Kink BMX apparel collection.
Today, etnies launches the brand-new Camber CL Clipless bike shoe - the first etnies clipless shoe built for riders who prefer the power, efficiency, and connection to the bike that clipless pedals provide. Starting from the bottom of the Formula G rubber outsole to the top of the Exo-Shield upper - this high-performance shoe is lightweight, breathable, and offers the rider fantastic comfort and durable protection where it’s required.
The sophisticated outsole has a pedal-specific tread pattern created with Formula G - a rubber compound that offers double the adhesion than standard rubber, and provides a unparalleled grip for BMX racing. It also has a nylon clipless pedal shank - optimized for pedaling efficiency and off-bike walkability. On the inside it has a lightweight STI Evolution Foam midsole that provides superior
Today, etnies welcomes Miki Fleck to the pro BMX team. Miki calls Barcelona home, and he made a name for himself with a fast, aggressive, and raw style that is unique in BMX street riding today.
Miki joined the etnies flow team back in 2018, and he’s run many styles of etnies shoes over the last four years. He’s currently riding in the etnies Marana, which he likes for the 3x more durable Michelin outsole, padding and protection.
His riding has consistently progressed every year, and it looks like 2022 will be a strong year for him.
For our EMEA HQ in Amsterdam, Sole Technology Europe is looking for a Customer Service Representative. In this role your key responsibility is to ensure the best possible service to our webshop customers and online retail accounts in order to achieve maximum sales and customer satisfaction.
As a Customer Service Representative, you will:
-Respond to online retail customer inquiries within 24 hrs and assist customers in the best way possible;
-Manage the sales order process from start to end in our Business to Business portal and ERP system
During an era where they had one of the most revered and well-rounded teams in modern-day BMX, etnies released the full length video “CHAPTERS” in 2017. With 35 trips over a period of three years, throughout 15 countries, at both legendary and new spots, the team shared good times, friendships, sometimes adversity, and have shed blood, sweat, and tears, along with groundbreaking and sometimes downright scary feats.
Etnies has once again joined forced with the cult-classic BMX film, RAD, to bring you a brilliant new collection - expanding on the footwear and apparel released in 2021, with this much-anticipated “Prom Scene-themed” line. Owing to RAD’s devoted and international fan following - the first etnies x RAD Collection sold out in a matter of days. Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with a variety of apparel and footwear options, the product’s movie-inspired designs aim to capture the excitement of longtime and new fans alike, as the love for the film is passed down from generation to generation.
RAD, originally Executive Produced by the late Jack Schwartzman in 1986, was restored and re-released
Designed for wet, cold and frosty weather - the new etnies winterized collection that launches today features insulated and water-resistant uppers, outsole treads to keep feet warm and dry plus the best available rubbers to provide plenty of traction in icy conditions. The Winterized Collection includes these four flawless and fully-functional styles – the Jameson HTW (Jeremy Jones), Sultan SCW, Jefferson MTW and the Foreland.
From the cold city streets to exploring in the mountains, the etnies Winterized Collection is ready for rain, sleet or snow anywhere and upgrades the brand’s skate-influenced and casual styles to provide the
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.