pedals, cranksets and, more recently, footwear - and moreover, it is very much in line with the company's goal of using bikes to bring joy and inspiration.
Myron Walraven, Shimano Sports Marketing Manager: "This is the first year that the UCI BMX Freestyle Park and Flatland World Champions will pull on the rainbow stripes in Europe and we're excited to be present. It shows the growing momentum for BMX in Europe. Through the UCI we are proud to support BMX Freestyle Park and Flatland. This is year one for our global commitment towards BMX and we look forward to working with the UCI to increase our support for BMX riders in the coming years. The explosive growth in cycling in 2020 and 2021 has shown us that thousands more people are inspired to ride bikes. We want to continue that momentum and inspire all riders to use bikes as a tool for fitness, for fun and for getting around because we believe that the world is a better place by bike."
Shimano looks forward to welcoming riders at the UCI Urban Cycling World Championships presented by FISE in Montpellier, France between 4-8th June 2021.
Photo by Jarno Schurgers