ABC is excited to announce the launch of President of Box Toby Henderson’s new venture, American BMX Company (ABC), co-founded with Canadian entrepreneur and ex-BMX Racer Marc Côté. Côté, who has an extensive background in robotic engineering as well as film and television production, raced BMX in his youth and sought out Multi-Champion BMX and MTB Racer Henderson a couple years ago when he wished to get involved in the bike business.
Together Côté and Henderson acquired and relaunched the BMX brand “Race Inc.”, designing innovative frames for BMX racing bikes equipped with Box Components. ABC, parent company of multiple yet-to-be-revealed brands including Race Inc. developed by Côté and Henderson, will offer a broad range of bicycle components and accessories featuring a blend of modern technology and retro design. With this new alliance, Henderson’s primary goal remains to bring more innovation to bikes and components alike. “With ABC, I can create way more for BMX. Côté’s expertise in engineering, videography, and computer
Name: Toby Henderson Started riding in: 1972 Teams represented: DG, Raleigh, Hutch, SE, GT, Iron Horse.
Was pretty much everyone on a Stingray when they raced Bicycle Motocross at BUMS in 1973? Toby Henderson: I know I was on one. The rest of the guys... I'm sure there were some Huffy's on the field :)
At age 12, was the Stingray actually a perfect fit for you? Toby Henderson: I didn't know better, but it handled everything better than any other bike I rode at that time. It was funny you asked because I was the first one to get a Schwinn Scrambler/prototype, a straight tube version of the Stringray. The head tube was so slacked out, it was almost unrideable. Not sure if they ever fixed that as I went on to ride for DG later on.
Did you do many of the downhill BMX races when they were around? Toby Henderson: Yes, I remember one in San Diego where I crashed really hard. On the Yarnell track, I was scared to death just to go out of the starting gate.
You'll all recognize this familiar and friendly face as Alec Bob's. After all, he's been racing BMX for years and has a World Title (2017) to boast about; although he doesn't! Alec's passion drives him to continuously work on his racing skills, and goals.